hot key words：

1. China's e-commerce is changing the urban landscape. “Northern Guangzhou-Shenzhen” is becoming “Northern Shenzhen-Hangzhou”. The decline of traditional trade will bring down Guangzhou, and the rise of cross-border e-commerce will help Hangzhou. In the future, China's urban structure should be “Beijing's regulation + Shanghai's financial operation + Shenzhen's smart technology + Hangzhou's e-commerce”.

2. China will have no work to fight in the future. The essence of working is to sell and sell your own labor, and not to bear the consequences. With the end of the employment era, you must actively think and solve problems, and try to use your strengths to create value for society and others, otherwise you will have no value. The way Chinese work is upgrading from “making a living” to “creating”.

3. China will have no business to do in the future. The reason why traditional society has business can do is because the asymmetry of information makes the "supply" and "demand" of the society always misplaced, which requires the merchants' business behavior to connect with them and profit from them. The commercial foundation built by the Internet will be more and more perfect, and the two can be connected at any time in the future. All the intermediate links are gone, and the logic of making the difference does not exist.

4. 99% of companies and collectives in China will disappear, and various vertical platforms will be born. A large number of freelancers have arisen. The organizational structure of Chinese society has changed from company + employees to platform + individuals.

5. China will be more and more subdivided: the industry will become more and more vertical and the cooperation will be more and more perfect. Therefore, the traditional wooden barrel principle is no longer established. In the past, we always made up for our shortcomings. Because your short board limits your overall level, we will continue to extend our strengths in the future, because your strengths determine your level. You only need to use one aspect of your own to the extreme, and there will be others who work with you. This is called the longboard principle.

6. China has only three roles in the future. From bottom to top, it is: value provider - value integrator - value magnifier. Value providers rely on individual labor to create direct wealth, such as: drivers, doctors, lawyers, etc., the influence can be rich by reputation, such as stars, writers, directors, names, and so on. Value integrators rely on the allocation of social resources to indirectly create wealth, mainly refers to entrepreneurs and leaders of various organizations, they promote the flow of social resources to the places where they are most needed. Value magnifiers rely on the power of platforms or wealth to incite the growth of companies and projects. They are often the owners of large platforms, such as Ma Yun, Ma Huateng, Li Yanhong, Buffett, Sun Zhengyi, etc., which promote the explosive growth of social wealth. The three classes are not solidified, but can flow.

7. The future form of wealth must be valuation or market value, tending to be virtual and abstract, just a number. The Chinese form of wealth has gone through four stages: food stamps (power to spend money) - deposits (cash figures) - real estate (fixed assets) - valuation (virtual wealth). Virtual wealth means that how much wealth you have does not mean that you can spend the money at will, but on behalf of you have the power to control the money, how much wealth means mobilizing the size of resources.

8. For everyone in the future, it is very important to have one thing, that is, credit. Behavior - credit - ability - personality - wealth. With the help of big data, your behavior derives your credit value, and then the credit is the fulcrum, the ability is the lever, the personality is the driving force, and the combined power range is the size of the world you control.

9. The total wealth of traditional societies is created in such a way that people rely on fixed companies to repeat fixed labor at fixed times and fixed locations, which is passive. The total wealth of the future society is created in such a way that people rely on their own strengths, peer-to-peer docking and completion of each demand, fully integrated into every aspect of society, and are active creation. Therefore, the entire social wealth will achieve fissile growth.

10. Everyone in the future is an independent economy. That is, you can complete a task independently, or you can rely on collaboration and organization to perform systematic engineering. Therefore, the society does not lack the details of the cultivators, nor the organizations and teams that have implemented the vast engineering.

11. How do you have your own products in the future? The logic should be like this: creativity - expression - display - order - production - customers. When you have an idea, you can express it first, then show it on the platform (there will be more and more platforms), then attract the people you like to place an order, and you can find the factory after you get the order (don't worry) Too little quantity, future production will be refined and customized, and then sent to consumers.

12. The flow of China's industrial chain is counter-attacking. It used to be the first to produce and re-consume: producers - distributors - consumers. The future must be the first consumer re-production: consumers - designers - producers. As a result, the traditional dealer group will disappear, and designers who can convert into products based on consumer ideas will appear in large numbers.

13. China's future industries are divided into three types: one-dimensional traditional industries - two-dimensional Internet industry - three-dimensional intelligent technology industry. The one-dimensional world is being rebuilt and rebuilt, the two-dimensional world is divided (bat control), the three-dimensional world is forming, and the high-dimensional challenge of low-dimensional always has advantages. Therefore, online stores can break away from physical stores, and WeChat's opponents must be born in the field of intelligence. Therefore, the real good show is still behind!

14. China's economic structure evolution: planned economy - market economy - shared economy - communist economy. From "production according to plan, consumption according to plan", to "production according to market, distribution according to profit", then to "production according to consumption, distribution according to value", in the future China will "produce according to demand, allocate according to demand", satisfy people Everything needs.

15. China's current enterprises are divided into three levels: third-class enterprises to serve - second-class enterprises to make products - first-class enterprises to do platforms. In the future, the way out for enterprises can only be upgraded into a platform. The essence of platformization is to provide creators with opportunities to create value!

16, the evolution of China's Internet: pc Internet - mobile Internet - Internet of Things, pc Internet solves information symmetry, mobile Internet solves the efficiency of docking, the future of the Internet of Things needs to solve the Internet of Everything: free data sharing, value distribution on demand. The essence of Internet+ is to build a ground floor building so that everyone on the top can quickly find the target. Whether looking for a customer, finding a lover or finding a partner.

17, the evolution of China's e-commerce: b2b - b2c - c2c - c2b - c2f, from merchants to businesses, to businesses to individuals, individuals to individuals, individuals to businesses, and ultimately personal to the factory. Every product in the future, before the production, knows who its customers are, the era of personalization, and even multinational production and customization.

18, the core of China's business competition has experienced: the lot - traffic - fans three stages, real estate management is the location, the traditional Internet business is the flow, the media is operating fans. The future is the "influence" and "call to power" dispute, the "core fan" momentary linkage is the "gravitational wave" of the future business.

19. China's future private property will be more sacred. Everyone's behavior will revolve around the interests, and the goals are simple and clear. Converging the private interests of everyone, that is, the public of the society, this is the people and the country is strong.

20. China's social structure will become more and more precise and meticulous. In the past, every "demand" and "supply" was completed by the enterprise, and it was completed by the individual in the future. It can be used as a metaphor: if the economy is a blood circulation, then its capillaries will be more abundant, transport and The oxygen supply energy will be more powerful.

21. The traditional network of Chinese society has been continually torn apart. With value distribution as a relationship, new links are being formed. Everyone is a node and carries out value transmission. The new social architecture is about "rules" rather than "relationships." And the status and hierarchy you are in is determined by the value you bring.

22. The Chinese are turning from outside to seeking. Seeking relationships, seeking channels, seeking resources, seeking connections, seeking opportunities, and seeking truthfully face the truest side of one's heart, inspiring interest, enthusiasm, hope, and ideal. When you do yourself, the outside world The things will be attracted to you, this is the so-called asking for help.

23, relying on interest linkages to check and balance each other, in the Internet era, everyone has a number of connection points with the outside world, relying on these connection points, each person's situation will directly bind their own behavior, greed, laziness, ignorance as human nature Negative, will be naturally restrained.

24. The theme of Chinese business in the next ten years will be inseparable from the “cross-border interconnection”. Based on the Internet+, different industries infiltrate, merge and unite, thus forming a new superstructure of business. Different formats will balance each other and eventually reach a state of balance, thus forming a new business ecosystem.

25. The perfection of China's future society is inseparable from a group of people with "ingenuity": those who are down-to-earth. For example, craftsmen, programmers, designers, screenwriters, writers, artists, etc., because the Internet has built the social framework, and the rest is the soul filling! So even in ordinary jobs, their social status will be improved. Will be respected.

26. The dividend period of Chinese spiritual civilization is coming. The pace of progress in traditional material civilization has begun to slow down, because industrialization has already improved the layout of various hard facilities in society, the barbaric growth period of material has passed, and the Internet has already built all the links, and flexible content has begun to grow fiercely, new culture. The industry is a growth point.

27. The logic of the Chinese to find their faith is this: the new rules - the new order - the new spirit - the faith. Specifically: China is building a sound and rational social order so that everyone can do their best and get what they want. On this basis, a new order has been formed, and the operation of order will produce a new spirit, such as the spirit of contract. The collision of the spirit stimulates the inner yearning. Once our heart belongs, this is the belief.

28, the evolution of the Chinese media: traditional media - new media - from the media - information flow. The media is moving from concentration to divergence, from unity to checks and balances. The rise of the media will produce two major results. The first has aroused the creative enthusiasm of many people. The basic attribute of words as human beings has finally been recovered. The emotional side is stimulated to nourish this increasingly mechanized world. Second, China’s right to speak has begun to change. The general public is eager to participate in the decision-making power of public affairs, such as who to invite in the Spring Festival Evening. In the future, everyone is a self-media, and the flow of information has caused the media to die.

29, the evolution of China's advertising format: the media is king - technology is king - content is king - product is king. Traditional advertising always relies on the power of the media to influence people, such as CCTV's bidding. Later Internet advertising began to rely on technology to achieve accurate delivery, such as by region, by revenue, by time. Then the rise of social media enabled good advertising to spread spontaneously, and the best advertising in the future must be the product itself, and the best products must have an advertising effect.

30. China will have a great “super Internet company” in the future. Through efficient collaboration and industry segmentation, we will optimize the resources of the configuration society, including all kinds of large and small, corner and corner parts, without waste. A screw, not giving up a soul, brings the whole society into a big cycle of value creation and absorption.